The Tribal Story
MISSION & ORIGIN
Africa the Baobab fruit is used as part of everyday nutrition and medicinal culture. Tribal brand founder and originator Chris Martin first encountered the Baobab in villages in Africa, during two decades working as a photographer and film maker.
Chris “after observing how the Baobab fruit benefited people in African communities as a source of readily available natural energy and nutrition I became convinced Baobab could help shape the future of sports nutrition, offering both a source of natural energy and a contribution to recovery and wellbeing.
In the UK we are road cyclists, surfers, runners
We designed Tribal Active for this community and for all kinds active on the go
We offer an organic real-food choice that’s easy on the stomach and an alternative to products which are often made with processed ingredients such as
Feedback from our sporting community suggests that many processed ingredients can be over-sweet and are often not digested easily especially during the stress of competition and endurance events. Tribal smoothies offer a different kind of choice, for us Natural is King.